This is a branding project for a running apparel brand. Runners typically replace their running shoes every 300-500 miles to avoid getting injured. This can lead to a lot of running shoes being thrown into the landfill every year. Invisible Footprint focuses on creating eco-friendly workout products including running shoes that will break down completely after use and leave no trace in landfills. The logo and brand name are a play on the concept of the Carbon Footprint. The brand's goal is to leave no trace behind once their apparel has served their purposes.
